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"Cultural differences in processing online customer reviews: holistic ..."

Benedikt M. Brand, Cristopher Siegfried Kopplin, Theresa Maria Rausch (2022)

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DOI: 10.1007/S12525-022-00543-1

access: open

type: Journal Article

metadata version: 2023-01-05

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  - journals/electronicmarkets/BrandKR22
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  - https://dblp.org/rec/journals/electronicmarkets/BrandKR22
Benedikt M. Brand, Cristopher Siegfried Kopplin, Theresa Maria Rausch:
Cultural differences in processing online customer reviews: holistic versus analytic thinkers. Electron. Mark. 32(3): 1039-1060 (2022)

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