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"Gamblified digital product offerings: an experimental study of loot box ..."

Martin Adam, Konstantin Roethke, Alexander Benlian (2022)

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DOI: 10.1007/S12525-021-00477-0

access: closed

type: Journal Article

metadata version: 2022-10-02

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Martin Adam, Konstantin Roethke, Alexander Benlian:
Gamblified digital product offerings: an experimental study of loot box menu designs. Electron. Mark. 32(2): 971-986 (2022)

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