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"Social media: An essential capability for business effectiveness?"
Paola Isabel Rodríguez Gutiérrez, María del Pilar Pastor Pérez, Jesús Collado Agudo (2023)
- Paola Isabel Rodríguez Gutiérrez
, María del Pilar Pastor Pérez
, Jesús Collado Agudo
:
Social media: An essential capability for business effectiveness? Electron. J. Inf. Syst. Dev. Ctries. 89(2) (2023)
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