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"YouTube marketing communication demographic and usage variables influence ..."

Rodney Graeme Duffett, Tudor Edu, Iliuta Costel Negricea (2019)

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DOI: 10.1002/ISD2.12094

access: closed

type: Journal Article

metadata version: 2022-04-09

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Rodney Graeme Duffett, Tudor Edu, Iliuta Costel Negricea:
YouTube marketing communication demographic and usage variables influence on Gen Y's cognitive attitudes in South Africa and Romania. Electron. J. Inf. Syst. Dev. Ctries. 85(5) (2019)

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