"IT-leveraged network value cocreation: a case study of the value ..."

Jongwoo Kim, Sunyoung Cho, Balasubramaniam Ramesh (2019)

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DOI: 10.1080/0960085X.2019.1669494

access: closed

type: Journal Article

metadata version: 2022-10-04

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Jongwoo Kim, Sunyoung Cho, Balasubramaniam Ramesh:
IT-leveraged network value cocreation: a case study of the value cocreation process and value capture in the South Korean broadcast advertising industry. Eur. J. Inf. Syst. 28(6): 646-662 (2019)

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