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"Bridging the gap between social media and behavioral brand loyalty."

Masayuki Yoshida et al. (2018)

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DOI: 10.1016/J.ELERAP.2018.02.005

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - journals/ecra/YoshidaGNSF18
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  - https://dblp.org/rec/journals/ecra/YoshidaGNSF18
Masayuki Yoshida, Brian S. Gordon, Makoto Nakazawa, Shigeki Shibuya, Naoyuki Fujiwara:
Bridging the gap between social media and behavioral brand loyalty. Electron. Commer. Res. Appl. 28: 208-218 (2018)

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