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"When does media multitasking induce store visit and conversion? The ..."

Mingqi Ye et al. (2023)

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DOI: 10.1016/J.ELERAP.2023.101256

access: closed

type: Journal Article

metadata version: 2023-09-30

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Mingqi Ye, Wirawan Dony Dahana, Chris Baumann, Xi Li:
When does media multitasking induce store visit and conversion? The influence of motivational factors. Electron. Commer. Res. Appl. 59: 101256 (2023)

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