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"Predictors of attitudinal and behavioral outcomes in mobile advertising: A ..."

Kaan Varnali, Cengiz Yilmaz, Aysegül Toker (2012)

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DOI: 10.1016/J.ELERAP.2012.08.002

access: closed

type: Journal Article

metadata version: 2022-10-02

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Kaan Varnali, Cengiz Yilmaz, Aysegül Toker:
Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment. Electron. Commer. Res. Appl. 11(6): 570-581 (2012)

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