"Utilising podcast digital content marketing to influence consumer ..."

Pei-Hsuan Tsai, Ming-Chia Hsieh, Jia-Wei Tang (2025)

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DOI: 10.1016/J.ELERAP.2025.101529

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type: Journal Article

metadata version: 2025-08-05

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Pei-Hsuan Tsai, Ming-Chia Hsieh, Jia-Wei Tang:
Utilising podcast digital content marketing to influence consumer purchasing behaviour on e-commerce platform: A study on social presence and media richness theories. Electron. Commer. Res. Appl. 73: 101529 (2025)

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