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"A 2020 perspective on "Spreading the word: How customer experience in a ..."

Jose Ribamar Siqueira Jr. et al. (2020)

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DOI: 10.1016/J.ELERAP.2020.100930

access: closed

type: Journal Article

metadata version: 2020-10-26

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  - journals/ecra/SiqueiraPHM20
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  - https://dblp.org/rec/journals/ecra/SiqueiraPHM20
Jose Ribamar Siqueira Jr., Nathalie García Peña, Enrique ter Horst, German Molina:
A 2020 perspective on "Spreading the word: How customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention". Electron. Commer. Res. Appl. 40: 100930 (2020)

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