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"A 2020 perspective on "Spreading the word: How customer experience in a ..."
Jose Ribamar Siqueira Jr. et al. (2020)
- Jose Ribamar Siqueira Jr., Nathalie García Peña, Enrique ter Horst, German Molina:
A 2020 perspective on "Spreading the word: How customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention". Electron. Commer. Res. Appl. 40: 100930 (2020)
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