"Spreading the Word: How Customer Experience in a Traditional Retail ..."

Jose Ribamar Siqueira Jr. et al. (2019)

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DOI: 10.1016/J.ELERAP.2019.100870

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type: Journal Article

metadata version: 2020-10-26

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Jose Ribamar Siqueira Jr., Nathalie García Peña, Enrique ter Horst, German Molina:
Spreading the Word: How Customer Experience in a Traditional Retail Setting Influences Consumer Traditional and Electronic Word-of-mouth Intention. Electron. Commer. Res. Appl. 37 (2019)

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