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"Exploring the optimal granularity for market segmentation in RTB ..."

Rui Qin, Yong Yuan, Fei-Yue Wang (2017)

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DOI: 10.1016/J.ELERAP.2017.07.001

access: closed

type: Journal Article

metadata version: 2022-02-14

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Rui Qin, Yong Yuan, Fei-Yue Wang:
Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach. Electron. Commer. Res. Appl. 24: 68-83 (2017)

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