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"Modeling the clickstream across multiple online advertising channels using ..."

Florian Nottorf (2014)

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DOI: 10.1016/J.ELERAP.2013.07.004

access: closed

type: Journal Article

metadata version: 2020-02-22

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Florian Nottorf:
Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals. Electron. Commer. Res. Appl. 13(1): 45-55 (2014)

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