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"COVID-19 ads on purchase intention of online consumer behavior as business ..."

Juan Mejía-Trejo (2021)

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DOI: 10.1016/J.ELERAP.2021.101086

access: closed

type: Journal Article

metadata version: 2022-10-02

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Juan Mejía-Trejo:
COVID-19 ads on purchase intention of online consumer behavior as business innovation activity: A contribution to the uses and gratification theory. Electron. Commer. Res. Appl. 49: 101086 (2021)

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