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"The selection of sales channels considering consumer behavior preferences ..."

Deqing Ma et al. (2023)

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DOI: 10.1016/J.ELERAP.2023.101309

access: closed

type: Journal Article

metadata version: 2024-01-13

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Deqing Ma, Xiaoqing Wang, Jinsong Hu, Zhicai Li:
The selection of sales channels considering consumer behavior preferences in a co-branding strategy. Electron. Commer. Res. Appl. 62: 101309 (2023)

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