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"From virtual community members to C2C e-commerce buyers: Trust in virtual ..."
Yaobin Lu, Ling Zhao, Bin Wang (2010)
- Yaobin Lu, Ling Zhao, Bin Wang:
From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention. Electron. Commer. Res. Appl. 9(4): 346-360 (2010)
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