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"Evaluating online advertising effect: An approach integrating means-end ..."

Chin-Feng Lin, Chen-Su Fu (2018)

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DOI: 10.1016/J.ELERAP.2018.10.002

access: closed

type: Journal Article

metadata version: 2020-02-22

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Chin-Feng Lin, Chen-Su Fu:
Evaluating online advertising effect: An approach integrating means-end conceptualization and similarity analysis. Electron. Commer. Res. Appl. 32: 1-12 (2018)

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