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"The role of sunk costs in online consumer decision-making."

Austin Rong-Da Liang, Chia-Ling Lee, Wei Tung (2014)

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DOI: 10.1016/J.ELERAP.2013.10.001

access: closed

type: Journal Article

metadata version: 2022-10-02

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Austin Rong-Da Liang, Chia-Ling Lee, Wei Tung:
The role of sunk costs in online consumer decision-making. Electron. Commer. Res. Appl. 13(1): 56-68 (2014)

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