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"Hidden power: Impact of the "snippet" on online consumer engagement."

Wael Jabr et al. (2022)

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DOI: 10.1016/J.ELERAP.2022.101196

access: closed

type: Journal Article

metadata version: 2022-11-17

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  - journals/ecra/JabrLZG22
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  - https://dblp.org/rec/journals/ecra/JabrLZG22
Wael Jabr, Ritu Lohtia, Yi Zhao, Monica D. Guillory:
Hidden power: Impact of the "snippet" on online consumer engagement. Electron. Commer. Res. Appl. 55: 101196 (2022)

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