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"The launch of new products: New technology driven firm-user interactions ..."

Ye Hua, Quan Yuan (2022)

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DOI: 10.1016/J.ELERAP.2022.101206

access: closed

type: Journal Article

metadata version: 2023-01-03

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Ye Hua, Quan Yuan:
The launch of new products: New technology driven firm-user interactions with key opinion leaders for single and multiple interactions. Electron. Commer. Res. Appl. 56: 101206 (2022)

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