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"What drives in-app purchase intention for mobile games? An examination of ..."

Kuo-Lun Hsiao, Chia-Chen Chen (2016)

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DOI: 10.1016/J.ELERAP.2016.01.001

access: closed

type: Journal Article

metadata version: 2020-02-22

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Kuo-Lun Hsiao, Chia-Chen Chen:
What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty. Electron. Commer. Res. Appl. 16: 18-29 (2016)

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