"Identifying patterns in channel usage across the search, purchase and ..."

Marta Frasquet-Deltoro, Alejandro Mollá, Eugenia Ruiz (2015)

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DOI: 10.1016/J.ELERAP.2015.10.002

access: closed

type: Journal Article

metadata version: 2020-10-26

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Marta Frasquet-Deltoro, Alejandro Mollá, Eugenia Ruiz:
Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping. Electron. Commer. Res. Appl. 14(6): 654-665 (2015)

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