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"Retaining customers with in-store mobile usage experience in omni-channel ..."

Jie Fang et al. (2021)

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DOI: 10.1016/J.ELERAP.2020.101028

access: closed

type: Journal Article

metadata version: 2023-11-12

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  - https://dblp.org/rec/journals/ecra/FangLLC21
Jie Fang, Hefu Liu, Yang Li, Zhao Cai:
Retaining customers with in-store mobile usage experience in omni-channel retailing: The moderating effects of product information overload and alternative attractiveness. Electron. Commer. Res. Appl. 46: 101028 (2021)

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