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"Live streaming sales: Streamer type choice and limited sales strategy for ..."

Zhong Du, Zhi-Ping Fan, Fenghao Sun (2023)

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DOI: 10.1016/J.ELERAP.2023.101300

access: closed

type: Journal Article

metadata version: 2024-01-10

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Zhong Du, Zhi-Ping Fan, Fenghao Sun:
Live streaming sales: Streamer type choice and limited sales strategy for a manufacturer. Electron. Commer. Res. Appl. 61: 101300 (2023)

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