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"The effects of product involvement and impulse buying on purchase ..."

Dimitris Drossos et al. (2014)

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DOI: 10.1016/J.ELERAP.2014.08.003

access: closed

type: Journal Article

metadata version: 2021-10-14

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Dimitris Drossos, Flora Kokkinaki, George M. Giaglis, Konstantinos G. Fouskas:
The effects of product involvement and impulse buying on purchase intentions in mobile text advertising. Electron. Commer. Res. Appl. 13(6): 423-430 (2014)

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