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"Understanding consumer engagement with brand posts on social media: The ..."

Qi Deng et al. (2021)

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DOI: 10.1016/J.ELERAP.2021.101068

access: closed

type: Journal Article

metadata version: 2021-09-01

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Qi Deng, Michael J. Hine, Shaobo Ji, Yun Wang:
Understanding consumer engagement with brand posts on social media: The effects of post linguistic styles. Electron. Commer. Res. Appl. 48: 101068 (2021)

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