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"Consumer informedness and diverse consumer purchasing behaviors: ..."

Eric K. Clemons, Guodong Gordon Gao (2008)

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DOI: 10.1016/J.ELERAP.2007.10.001

access: closed

type: Journal Article

metadata version: 2024-06-06

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Eric K. Clemons, Guodong Gordon Gao:
Consumer informedness and diverse consumer purchasing behaviors: Traditional mass-market, trading down, and trading out into the long tail. Electron. Commer. Res. Appl. 7(1): 3-17 (2008)

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