"When and how does decoy effect work? The roles of salience and risk ..."

Sixuan Chen et al. (2024)

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DOI: 10.1016/J.ELERAP.2023.101354

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type: Journal Article

metadata version: 2024-02-16

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Sixuan Chen, Junhong Zhao, Huan Xu, Zhangxiang Zhu:
When and how does decoy effect work? The roles of salience and risk aversion in the consumer decision-making process. Electron. Commer. Res. Appl. 63: 101354 (2024)

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