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"Discovering recency, frequency, and monetary (RFM) sequential patterns ..."

Yen-Liang Chen et al. (2009)

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DOI: 10.1016/J.ELERAP.2009.03.002

access: closed

type: Journal Article

metadata version: 2020-02-22

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  - https://dblp.org/rec/journals/ecra/ChenKWT09
Yen-Liang Chen, Mi-Hao Kuo, Shin-yi Wu, Kwei Tang:
Discovering recency, frequency, and monetary (RFM) sequential patterns from customers' purchasing data. Electron. Commer. Res. Appl. 8(5): 241-251 (2009)

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