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"Understanding the role of live streamers in live-streaming e-commerce."

Hailiang Chen, Yifan Dou, Yongbo Xiao (2023)

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DOI: 10.1016/J.ELERAP.2023.101266

access: closed

type: Journal Article

metadata version: 2023-08-18

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Hailiang Chen, Yifan Dou, Yongbo Xiao:
Understanding the role of live streamers in live-streaming e-commerce. Electron. Commer. Res. Appl. 59: 101266 (2023)

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