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"Examining the role of the marketing activity and eWOM in the movie ..."

Hailin Zhang, Xina Yuan, Tae Ho Song (2020)

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DOI: 10.1007/S10660-020-09423-2

access: closed

type: Journal Article

metadata version: 2021-06-15

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Hailin Zhang, Xina Yuan, Tae Ho Song:
Examining the role of the marketing activity and eWOM in the movie diffusion: the decomposition perspective. Electron. Commer. Res. 20(3): 589-608 (2020)

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