"Study on the influencing factors of unplanned consumption in a large ..."

Qiang Yan et al. (2016)

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DOI: 10.1007/S10660-016-9215-X

access: closed

type: Journal Article

metadata version: 2021-11-18

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  - journals/ecr/YanWCC16
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  - https://dblp.org/rec/journals/ecr/YanWCC16
Qiang Yan, Lingli Wang, Wenjing Chen, Junghoo Cho:
Study on the influencing factors of unplanned consumption in a large online promotion activity. Electron. Commer. Res. 16(4): 453-477 (2016)

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