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"Need for control may motivate consumers to approach digital products: a ..."

Linwan Wu, Jiangmeng Liu (2021)

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DOI: 10.1007/S10660-020-09399-Z

access: closed

type: Journal Article

metadata version: 2021-12-15

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Linwan Wu, Jiangmeng Liu:
Need for control may motivate consumers to approach digital products: a social media advertising study. Electron. Commer. Res. 21(4): 1031-1054 (2021)

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