"Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do ..."

Mukta Srivastava, S. Abhishek, Neeraj Pandey (2025)

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DOI: 10.1007/S10660-023-09743-Z

access: closed

type: Journal Article

metadata version: 2025-07-04

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Mukta Srivastava, S. Abhishek, Neeraj Pandey:
Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand? Electron. Commer. Res. 25(3): 1865-1933 (2025)

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