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"Measuring the consumer engagement related to social media: the case of ..."

Esther Calderon Monge, José M. Ramírez Hurtado (2022)

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DOI: 10.1007/S10660-021-09463-2

access: closed

type: Journal Article

metadata version: 2022-12-06

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Esther Calderon Monge, José M. Ramírez Hurtado:
Measuring the consumer engagement related to social media: the case of franchising. Electron. Commer. Res. 22(4): 1249-1274 (2022)

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