"Rationality manipulation during consumer decision-making process: an ..."

Tianshi Li et al. (2023)

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DOI: 10.1007/S10660-022-09567-3

access: closed

type: Journal Article

metadata version: 2024-08-04

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Tianshi Li, Wenli Li, Yuqing Zhao, Jingpei Ma:
Rationality manipulation during consumer decision-making process: an analysis of Alibaba's online shopping carnival. Electron. Commer. Res. 23(1): 331-364 (2023)

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