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"Online trust-building mechanisms for existing brands: the moderating role ..."

Dan Ke, Anran Chen, Chenting Su (2016)

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DOI: 10.1007/S10660-016-9217-8

access: closed

type: Journal Article

metadata version: 2020-03-13

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Dan Ke, Anran Chen, Chenting Su:
Online trust-building mechanisms for existing brands: the moderating role of the e-business platform certification system. Electron. Commer. Res. 16(2): 189-216 (2016)

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