"Social media influencer marketing: foundations, trends, and ways forward."

Yatish Joshi et al. (2025)

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DOI: 10.1007/S10660-023-09719-Z

access: closed

type: Journal Article

metadata version: 2025-05-01

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Yatish Joshi, Weng Marc Lim, Khyati Jagani, Satish Kumar:
Social media influencer marketing: foundations, trends, and ways forward. Electron. Commer. Res. 25(2): 1199-1253 (2025)

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