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"Exploring the disseminating behaviors of eWOM marketing: persuasion in ..."

Jung-Kuei Hsieh, Yi-Ching Hsieh, Yu-Chien Tang (2012)

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DOI: 10.1007/S10660-012-9091-Y

access: closed

type: Journal Article

metadata version: 2020-03-13

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Jung-Kuei Hsieh, Yi-Ching Hsieh, Yu-Chien Tang:
Exploring the disseminating behaviors of eWOM marketing: persuasion in online video. Electron. Commer. Res. 12(2): 201-224 (2012)

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