"When trust cues help helpfulness: investigating the effect of trust cues ..."

Hoon Seok Choi, Steven Leon (2025)

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DOI: 10.1007/S10660-023-09726-0

access: closed

type: Journal Article

metadata version: 2025-06-16

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  - https://dblp.org/rec/journals/ecr/ChoiL25
Hoon Seok Choi, Steven Leon:
When trust cues help helpfulness: investigating the effect of trust cues on online review helpfulness using big data survey based on the amazon platform. Electron. Commer. Res. 25(3): 1657-1684 (2025)

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