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"The value of offline channel subsidy in bricks and clicks: an O2O supply ..."
Zhisong Chen, Li Fang, Shong-Iee Ivan Su (2021)
- Zhisong Chen
, Li Fang, Shong-Iee Ivan Su:
The value of offline channel subsidy in bricks and clicks: an O2O supply chain coordination perspective. Electron. Commer. Res. 21(2): 599-643 (2021)
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