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"Adopting television as a new channel for e-commerce. The influence of ..."

Lorena Blasco-Arcas, Blanca Hernández Ortega, Julio Jiménez Martínez (2013)

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DOI: 10.1007/S10660-013-9132-1

access: closed

type: Journal Article

metadata version: 2023-09-30

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  - https://dblp.org/rec/journals/ecr/Blasco-ArcasOM13
Lorena Blasco-Arcas, Blanca Hernández Ortega, Julio Jiménez Martínez:
Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior. Electron. Commer. Res. 13(4): 457-475 (2013)

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