"The effect of in-store electronic word of mouth on local competitor ..."

Syagnik Banerjee, Argha Sen, Debra Zahay (2025)

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DOI: 10.1007/S10660-023-09742-0

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type: Journal Article

metadata version: 2025-07-04

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Syagnik Banerjee, Argha Sen, Debra Zahay:
The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry. Electron. Commer. Res. 25(3): 2135-2153 (2025)

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