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"Choice of pricing and marketing strategies in reward-based crowdfunding ..."

Yao Zhang, Ying Tian (2021)

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DOI: 10.1016/J.DSS.2021.113520

access: closed

type: Journal Article

metadata version: 2021-04-26

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Yao Zhang, Ying Tian:
Choice of pricing and marketing strategies in reward-based crowdfunding campaigns. Decis. Support Syst. 144: 113520 (2021)

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