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"Big arena, small potatoes: A mixed-methods investigation of atmospheric ..."

Dongyi Wang et al. (2022)

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DOI: 10.1016/J.DSS.2022.113801

access: closed

type: Journal Article

metadata version: 2023-09-30

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Dongyi Wang, Xin (Robert) Luo, Ying Hua, Jose Benitez:
Big arena, small potatoes: A mixed-methods investigation of atmospheric cues in live-streaming e-commerce. Decis. Support Syst. 158: 113801 (2022)

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