Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"How do organizations leverage social media to enhance marketing ..."

Zhimei Luo et al. (2024)

> Home

Details and statistics

DOI: 10.1016/J.DSS.2023.114123

access: closed

type: Journal Article

metadata version: 2024-05-07

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/dss/LuoGBSL24
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/dss/LuoGBSL24
Zhimei Luo, Jinyuan Guo, Jose Benitez, Laurent Scaringella, Jiabao Lin:
How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi. Decis. Support Syst. 178: 114123 (2024)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.