"How do organizations leverage social media to enhance marketing ..."

Zhimei Luo et al. (2024)

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DOI: 10.1016/J.DSS.2023.114123

access: closed

type: Journal Article

metadata version: 2024-05-07

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Zhimei Luo, Jinyuan Guo, Jose Benitez, Laurent Scaringella, Jiabao Lin:
How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi. Decis. Support Syst. 178: 114123 (2024)

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