"Integration of firm's resource and capability to implement enterprise CRM: ..."

Hyung-Su Kim, Young-Gul Kim, Chan-Wook Park (2010)

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DOI: 10.1016/J.DSS.2009.07.006

access: closed

type: Journal Article

metadata version: 2020-02-20

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Hyung-Su Kim, Young-Gul Kim, Chan-Wook Park:
Integration of firm's resource and capability to implement enterprise CRM: A case study of a retail bank in Korea. Decis. Support Syst. 48(2): 313-322 (2010)

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