"Marketing on the Internet - who can benefit from an online marketing approach?"

Melody Y. Kiang, T. S. Raghu, Kevin Huei-Min Shang (2000)

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DOI: 10.1016/S0167-9236(99)00062-7

access: closed

type: Journal Article

metadata version: 2020-02-20

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Melody Y. Kiang, T. S. Raghu, Kevin Huei-Min Shang:
Marketing on the Internet - who can benefit from an online marketing approach? Decis. Support Syst. 27(4): 383-393 (2000)

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