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"The effects of Web assurance seals on consumers' initial trust in an ..."

Xiaorui Hu et al. (2010)

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DOI: 10.1016/J.DSS.2009.10.004

access: closed

type: Journal Article

metadata version: 2020-02-20

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Xiaorui Hu, Guohua Wu, Yuhong Wu, Han Zhang:
The effects of Web assurance seals on consumers' initial trust in an online vendor: A functional perspective. Decis. Support Syst. 48(2): 407-418 (2010)

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