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"Do actions speak louder than voices? The signaling role of social ..."

Christy M. K. Cheung, Bo Sophia Xiao, Ivy L. B. Liu (2014)

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DOI: 10.1016/J.DSS.2014.05.002

access: closed

type: Journal Article

metadata version: 2020-02-20

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Christy M. K. Cheung, Bo Sophia Xiao, Ivy L. B. Liu:
Do actions speak louder than voices? The signaling role of social information cues in influencing consumer purchase decisions. Decis. Support Syst. 65: 50-58 (2014)

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